Equipos de comunicacion

25

Jan
por

Strategic approach for the development of new markets in Latin America for communication equipment

Industry:

Communication equipment

Description:

Our client, a leader in the communication equipment industry, distributed directly from its manufacturing plants in China to the Latin American markets, with an average monthly export volume of 135 tons by air and 1,850 Teus by sea.

Problem:

The client served the Latam markets, giving a main focus to high-volume countries, but did not have the flexibility to serve the rest of the markets in Central America, the Caribbean and some destinations in South America, thus generating the limitation of making grow the rest of the markets efficiently.

Solution:

After carrying out a joint analysis with the client, it has been determined that establishing operations in the Free Zone in Panama allowed it to serve the markets of Central America, the Caribbean and South America more efficiently, with the ability to react in time to demand. , having lower transportation costs and giving added value to its products based on the different requirements that the destination markets have.

The client established itself in the Colón Free Zone, without the need to establish a legal entity in Panama, and in less than 2 months began operating regionally from the Panama Hub.

The main destination markets; Costa Rica, Nicaragua, El Salvador, Guatemala, Honduras, Colombia, Ecuador, Peru, Bolivia and Paraguay.

Results:

Flexibility in the supply chain, translating into a better response to regional demand. Fast and reliable service to markets with multiple modes of transportation, and frequencies per destination. Value-added capabilities, equipment configuration and adaptation, software updates, services that allow the client to meet the needs of different markets.